N.C. extends visitor spending record in 2023, rises to No. 5 in U.S. visitation

Governor Roy Cooper announced that, in 2023, the North Carolina tourism economy reached its highest level ever with travelers spending more than $35.6 billion on trips to and within the state. The previous record of $33.3 billion was set in 2022. “We’re excited that North Carolina continues to be a top 5 state for visitors from around the world,” Governor Cooper said. “Our investments in tourism...