Preliminary estimates suggest the annual celebration generated $2 to $2.5 million in direct and indirect economic impact through spending on food, crafts, lodging, and event operations. With more than 175 artisan vendors, bustling local restaurants, and packed accommodations throughout the area, the festival once again proved to be one of the county’s most impactful events.
“Each year, the North Carolina Blueberry Festival showcases not only our agricultural heritage but also the strength of our community,” said Olivia Dawson, Mayor of Burgaw and current Director of Tourism. “The economic impact is a reflection of the hard work of festival staff, volunteers, organizers, and the warm hospitality that defines our community.”
Attendees contributed to the local economy by purchasing handmade crafts, blueberry-themed foods, homegrown products, blueberries, and more. Hotels, vacation rentals, and local shops and restaurants saw increased activity. In addition to visitor spending, the festival invests in the community and key infrastructure—such as a temporary cellular tower that allows expanded services—to support the large crowds.
“The North Carolina Blueberry Festival is more than a weekend event—it's an economic engine and a celebration of all things local,” said Crystal Batts, Festival Director. “The support from our residents, vendors, volunteers, and guests continues to grow each year, and we’re proud of the hard work and impact it brings.”
A portion of the festival proceeds directly support the community and other organizations through scholarships, sponsorships, programs, and charitable causes.
“We’re once again proud of this year’s festival turnout and the positive energy it brings to Burgaw,” said Doug Krynicki, President and Chairman of the North Carolina Blueberry Festival. “This event is a labor of love, powered by volunteers, local partners, and community spirit. Seeing tens of thousands of people come together to celebrate the blueberry and support the town is truly rewarding.”
Planning is already underway for the next activities and events that the North Carolina Blueberry Festival hosts as well as the 2026 festival, which will align with the 250th anniversary of America celebrations.
For more information, visit www.ncblueberryfestival.com or contact Crystal Batts, North Carolina Blueberry Festival Director.
